

Clash of realities. In Ubud, the old Balinese traditions are woven and grow in parallel to modern touristic developments. Here you can stay in luxurious hotels, pamper yourself in spas, dine in comfortable restaurants and still get a taste of a vibrant, colorful culture with rituals that haven't changed for hundreds of years.
In the center of Bali, away from the busy tourist cities of the south is Ubud. The area attracts tourists for whom Bali evokes arts and ceremonies rather than sunbathing and surfing, those who want to discover an "Authentically Balinese" village still preserved from the "tourist invasion" and which, according to the guidebooks, has kept its charm of the old Bali days. Situated 25 kilometers northeast of Denpasar, Ubud is nestled in the green folds of countryside carpeted with terraced rice fields and carved by deep river gorges. Despite the increase in tourism Ubud conforms the image of being an example of the place where tourism development is harmoniously integrated into the village life.
There are very few cities in the world that can be as proud of their artistic heritage as Ubud. There is not a street without an art studio, not a village without a painter, not a family that doesn?t work in handicraft or jewelry business producing world-renown pieces. There are handicraft makers, furniture sellers and fabricants with the most colorful intricate designs of fabrics that hang from every stand, encompassing and decorating every shop and market of this tiny city. To add to this vigor there are sounds of music coming from temples and ceremonies happening daily on different occasions, the resonance of traffic, drivers calling for transport and vendors wanting a sale.
Old Balinese say that there is magic here, and spirits guide, as Ubud means "Medicine" and is ought to be a cure for the soul, a cure for the mind and a cure for the heart.
People come here to gain inspiration, do yoga, meditate, walk, learn about jewelry making, Balinese culture, dance, painting, music, languages, permaculture, some are travelers that came for a week, but somehow lose track of time and never leave.